Microsoft confirms Kinect advertising - Edge Magazine

Microsoft has officially unveiled Nuads, the Kinect-powered interactive advertising platform on which we first reported last week.

As Microsoft's trademark filing suggested, Nuads - shorthand for Natural User-Interface Advertising - is a platform that will see interactive advertisements on the Xbox 360, a move which Microsoft's Mark Kroese says in a blog post "will change television as we know it - forever."

Kroese showed off Nuads at the Cannes International Advertising Festival yesterday, and he claims the feature is based on existing and proven marketing methods - the key difference being that these advertisements can be simply, quickly interacted with, requiring no more of the user than a short phrase or a flick of the hand.


However, it is clear Microsoft is looking further than gamers this year: before E3 it detailed its entertainment strategy, buoyed by research showing 40 per cent of all Xbox activity is spent on things other than gaming, saying users will "see Xbox marketed more as an entertainment brand" in future.

Wow.

Xbox is now essentially a basic cable tv service you pay for - this new system lets advertisers harass you with advertising for a gaming service you are paying for. Unreal. You get what you......pay for????

And who has the casual base? Almost half the time Xboxers have their boxes on, it aint even for gaming - cannot say the same for my wii....

Wow .

It seems the Xbox 360 is turning more and more into a complete, all around entertainment device. Personally, I just want it to play games. It is a games console after all. I have a computer to listen to my music, watch videos go on the internet and alot more. I wish would stop wasting their money on it. Do something else. Perhaps develop a portable Xbox or the next Xbox.