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  #1  
Old 05-13-2011, 11:56 AM
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Default Myth Busting - Game Console Attach Rates

Nintendo Releases End of Year Financial Report - News - Nintendo World Report

CORPORATE INFORMATION ? Sony Computer Entertainment Inc.

https://www.microsoft.com/investor/E...11/Q3/Kpi.aspx

List of best-selling video games - Wikipedia, the free encyclopedia

Well, I had a misinformed person claim the Wii had a 'much lower' attach rate than PS3 and 360. This is, of course, wrong. Very wrong. Depending on where you get you news from, you might be surprised to know Wii has sold the most software this generation by far, and its attach rate is not lowered by so called 'casual' owners who 'dont buy games' - you may also be surprised to know - every commercial game system released is bought by casual players - that is most of the industry, fellas.

Nintendo is the most transparent in their numbers - if any one can find better and more updated sources for ps3 and 360 - please post them - they will confirm my argument, but I will explain the numbers I do have so you can make apples to apples comparison.

Nintendo Wii - 695.37 million games life to date divided by 86 million systems sold is an attach rate of 8.6 games per system.

XBOX 360 - MS is a little coy in their lifetime sales - they release lifetime systems and report an attach rate of 8.9 games - for the NPD - the US market! Lets remember the US is their stongest market, and their worldwide attach rate is lower - in fact, very likely lower than Wii! But even assuming that higher number for worldwide, that equates to 477 million game sold - just 68% of what Wii sold - ouch. And it has been on the market a year longer.....

PS3 Had sold 315 million games as of June 30th, 2010. They have sold about 50 million consoles as of today, so lets take 13 million of of that to give a solid estimate of their 2010 life to date hardware sales. That an attach rate of 8.2, but remember, it is a blu ray player after all...

So there you go - so much for these hardcore and casual game buying myths - please do not spread misinformation - remember those arcade screens - 'knowledge is power' Yes, yes it is.
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  #2  
Old 05-13-2011, 12:04 PM
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i have never understood the importance placed upon attach rates. meaningless stastics. all just society's way of giving us more drivel to think about. like when they release a poll saying "one out of every three people feel more tired in the morning than in the evening". Uh, yeah, so? What has that got to do with anything? People just love polls and numbers and charts and graphs and etc etc etc I guess.
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Old 05-13-2011, 12:08 PM
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Why are these stats meaningless?

These are not polling numbers like your example - that is ridiculous. These are numbers derived from financial reports from sony, ms and nintendo.

So yes, these are official numbers, thank you. Everyone thinks that attach rates are important - at least they did in a different thread, until they learned the facts did not back up their editorial opinion.
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Old 05-13-2011, 12:10 PM
 
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But, but, but, you have to subtract one from the Wii attachement rate because Nintendo included one game with the console wether you wanted to own it or not. It's not fair to include that in the count.

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Old 05-13-2011, 12:17 PM
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Quote:
Originally Posted by barkis3DS View Post
Why are these stats meaningless?

These are not polling numbers like your example - that is ridiculous. These are numbers derived from financial reports from sony, ms and nintendo.

So yes, these are official numbers, thank you. Everyone thinks that attach rates are important - at least they did in a different thread, until they learned the facts did not back up their editorial opinion.
I didn't say stats are meaningless, I'm talking about the importance placed upon them. And my polling reference wasn't to give an example of similar data, but to analogously display how benign it all is. Sure numbers are interesting to look at, but at the end of the day, unless you're actually involved in the business(es) that the numbers are about, it doesn't really matter one way or the other; they're just numbers.

Last edited by Sterculius; 05-13-2011 at 12:19 PM.
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Old 05-13-2011, 12:19 PM
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Quote:
Originally Posted by Matchbox View Post
But, but, but, you have to subtract one from the Wii attachement rate because Nintendo included one game with the console wether you wanted to own it or not. It's not fair to include that in the count.



And lets not forget 360, PS3, and Kinect have been bundled with games as well, bro....

Last edited by NOPE; 05-13-2011 at 12:22 PM.
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  #7  
Old 05-13-2011, 12:26 PM
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*facepalm*



As of April 2011, according to people with access to NPD data and not piecing together various ambiguous unconnected numbers.

More interestingly is that while the 360's attach rate has remained largely stable at the high 8's-low 9's range, the Wii's attach rate has been steadily increasing:

Quote:
The Wii has increased its tie ratio consistently over the past 15 months. As of December 2009, each Wii owner had purchased 6.5 titles on average, and that ratio grew to 6.8 in September 2010 and approximately 7.1 in December 2010.
So while the attach rate was a very valid complaint previously, it is fading. As you said, knowledge is power.
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Old 05-13-2011, 12:31 PM
 
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Quote:
Originally Posted by Storm View Post
More interestingly is that while the 360's attach rate has remained largely stable at the high 8's-low 9's range, the Wii's attach rate has been steadily increasing
Which only means nobody buys Wiis anymore, just some more games for the already owned systems....

Please don't hit me, i am just kidding....
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  #9  
Old 05-13-2011, 12:59 PM
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My household owns twice as many wii as ps3 games.
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Old 05-13-2011, 03:28 PM
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Quote:
Originally Posted by Storm View Post
*facepalm*



As of April 2011, according to people with access to NPD data and not piecing together various ambiguous unconnected numbers.

More interestingly is that while the 360's attach rate has remained largely stable at the high 8's-low 9's range, the Wii's attach rate has been steadily increasing:



So while the attach rate was a very valid complaint previously, it is fading. As you said, knowledge is power.
Uhm NPD is just one territory and as I ALREADY STATED - it is MS strongest....so Wii is iright there with them in the US, and rates higher worldwide, becaus MS has a terrible record in Japan and an uneven one in Europe.

And it is not a valid complaint. Do the math - my numbers are correct, there is no profit in trying to make things look as bad as possible for nintendo, is there?

so why do you insist?

If there is a huge casual/hardcore buying divide, why does it not show up in the numbers?

because it is a marketing lie.
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